Press Releases
May 8, 2024

Burger King® Celebrates 70 Years With a New Birthday Pie Dessert and a Week Full of Delicious Deals

HAPPY 70th BIRTHDAY, BK! Burger King® is inviting Guests to celebrate its milestone birthday with an all new and festive dessert – the Birthday Pie Slice. Available for a limited-time at participating restaurants nationwide starting May 16, the new Birthday Pie Slice features a creamy birthday cake flavored pie-filling in a cookie crumb crust topped with rainbow-colored sprinkles, cake bites, and whipped topping.

The party doesn’t stop there! Burger King is best known for the delicious burgers they’ve been flame-grilling since 1954, so starting on National Hamburger Day (May 28), Members of the BK loyalty program can enjoy a full week of Royal Perks offers with any purchase of $0.70 or more – a nod to 70 great years of flame-grilling – in the BK® App and online. The week-long line-up of deals* includes:

  • Tuesday, May 28: In honor of National Hamburger Day, enjoy a free hamburger with a purchase $0.70 or more.
  • Wednesday, May 29: Kick-start the day and enjoy a free Croissan’wich® with a purchase of $0.70 or more.
  • Thursday, May 30: Enjoy a free medium soft drink with a purchase of $0.70 or more.
  • Friday, May 31: Enjoy the flame-grilled goodness of a free cheeseburger with a purchase of $0.70 or more.
  • Saturday, June 1: The day BK officially turns 70! Celebrate the brand with a free Birthday Pie Slice with a purchase of $0.70 or more.
  • Sunday, June 2: Get a free Original Crispy Chicken Sandwich with a purchase of $0.70 or more.
  • Monday, June 3: Grab a free Whopper® Jr. with a purchase of $0.70 or more.

“Since 1954, Burger King has prided itself on two things – flame-grilling and letting Guests ‘Have It Your Way’. And, while a lot has changed over the last 70 years, we’ve always remained committed to our Guests, including the past few years as we have been reclaiming our flame with initiatives such as remodeling and modernizing our restaurants, investing in state-of-the-art technology, menu innovations and more,” said Pat O’Toole, Chief Marketing Officer, Burger King North America. “As we look to celebrate our milestone birthday this June, we are proud of the legacy this brand has built and on which we stand, and are beyond grateful for our royal Guests who have made it all possible.”

To find your nearest restaurant and learn more about the new Birthday Pie Slice and week of special offers available to Royal Perks Members, please visit www.bk.com.

*At participating U.S. Burger King® restaurants in the BK® App and online, while supplies last. Terms apply, see bk.com/terms.

ABOUT BURGER KING®

Founded in 1954, the Burger King® brand is a global quick service hamburger chain known for food quality and value and as the only place guests can get the iconic flame-grilled Whopper® sandwich. The Burger King system operates more than 19,000 locations in more than 100 countries and U.S. territories. Almost 100 percent of Burger King restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about the Burger King brand, please visit the official brand website at www.bk.com or the newsroom at news.bk.com, and follow us on Facebook, Instagram and TikTok.

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