Press Releases
•
September 29, 2026

Burger King® Serves Up Game Day Flavor with New Stadium-Inspired Menu  

Burger King® is giving Guests a reason to make any day game day more delicious with its new Game Day Menu, available at participating U.S. restaurants starting October 6., available at participating U.S. restaurants starting October 6.

The stadium-inspired lineup built around the flavors Guests crave on game day, features two new ways for Guests to unleash their game day energy:

  • Game Day Pretzel Burger: A 100% flame grilled ¼ pound* beef patty topped with melty American cheese, crispy bacon, crispy onions and Nacho Cheese Sauce, all served on a soft, warm SUPERPRETZEL® Soft Pretzel Bun for a craveable game-day bite.  
  • Chicken Fries with Nacho Cheese Sauce: Our classic, perfectly dippable chicken fries served with a side of Nacho Cheese sauce for dipping, making them a perfect addition to any game day spread.  

“Game day is about more than just the game. It’s about bringing people together over delicious and fun food – something Burger King is no stranger to,” said Joel Yashinsky, Chief Marketing Officer, Burger King US&C. “We wanted to bring that spirit to Guests with a menu that makes it easy for BK to be part of their game day and traditions.”  

To keep the game day fun going, the brand is also launching a four-week digital sweepstakes** where Royal Perks members can enter for a chance to win weekly cash prizes of up to $5,000 and BK®-branded prizes, including $20 BK® Digital Gift Cards, Mini Coolers, Football & Net Sets and Cornhole Sets, with an eligible purchase or by redeeming Royal Perks crowns. Guests can visit bk.com/Gameday starting October 6 to learn more about the Game Day Menu, access digital exclusives and enter the sweepstakes.

Guests can enjoy the new Game Day Pretzel Burger and Chicken Fries with Nacho Cheese Sauce at participating Burger King restaurants nationwide beginning October 6. For more information on the new Game Day Menu, to become a Royal Perks member, or to find your nearest restaurant, please visit www.bk.com or download the app. Be sure to follow @BurgerKing on Instagram, Facebook, X, and TikTok for the latest menu updates and more.

*Weight based on pre-cooked patty.

NO PURCHASE NECESSARY. Open to Burger King Royal Perks members who are legal residents of the 48 contiguous U.S. (D.C.) 18 + (19+ AL/NE). Ends 11/1/26. See Official Rules for how to enter, free method of entry, odds, & all details. Void in AK, HI, and where prohibited.

‍

                                                                              ###  

ABOUT BURGER KING®  

Founded in 1954, the Burger King® brand is a global quick service hamburger chain known for food quality and value and as the only place guests can get the iconic flame-grilled Whopper® sandwich. The Burger King system operates more than 19,000 locations in more than 120 countries and U.S. territories. Nearly all Burger King® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about the Burger King brand, please visit the official brand website at www.bk.com or the newsroom at news.bk.com, and follow us on Facebook, Instagram, X and TikTok.  

‍

You might also like: