Burger King® Gives New Chicken Nuggets The High-Fashion Treatment With “Le Nugguette”

MIAMI, FL, September 10, 2026 – Earlier this month, Burger King introduced all new chicken nuggets with updated sauces to Guests nationwide. And now, with fashion season in full swing, BK has the season’s most unexpected accessory: introducing Le Nugguette – a limited-edition, nugget-sized bag created to celebrate the new nuggets.  

The micro-bag brings a high-fashion attitude to the latest menu innovation, transforming the inspiration behind the new chicken nuggets into a fashion accessory. And because every good nugget needs its sauce, each Le Nugguette comes with one of four pre-selected charms inspired by the NEW and updated sauces: the NEW Special Savory, Honey Mustard, Buffalo or Sweet & Sour. "Burger King and our new Chicken Nuggets are having a moment,” said Allison Smith, Vice President, Marketing Communications, Burger King US&C. “As we launch our new, high-quality Nuggets, we wanted to have some fun and bring fashion and food together during one of the biggest moments in fashion—amplifying our latest menu innovation in a way only Burger King could.”

Only a limited quantity of the Le Nugguette bag will be available, one purchase per household, with 100 bags dropping daily at 12:00 PM EST September 12–16. Guests can purchase Le Nugguette for just $3.99 (the same price as a 4-piece chicken nugget order), exclusively through lenuguettebk.com while supplies last. Each purchase includes:

• One limited-edition Le Nugguette micro-bag

• One of four sauce-inspired charms: Honey Mustard, Buffalo, Sweet & Sour or NEW Special Savory

• A code redeemable for a 4-piece Chicken Nuggets order

Le Nugguette may be the accessory, but the new BK Chicken Nuggets are the centerpiece and reason for the celebration. The menu innovation is the latest example of Burger King turning Guest feedback into action. Since launching its listening initiative earlier this year, the brand has continued gathering feedback and putting those insights to work across the menu and Guest experience — from elevating the iconic Whopper®, to crowning Guests the King at BK, to introducing Your Way Champions and the Whopper® Guarantee.

For more information on the new BK Chicken Nuggets, to become a Royal Perks member, or to find your nearest restaurant, please visit www.bk.com or download the app. Be sure to follow @BurgerKing on Instagram, Facebook, X, and TikTok for the latest menu updates and more.

                                                                                     ###

ABOUT BURGER KING®

Founded in 1954, the Burger King® brand is a global quick service hamburger chain known for food quality and value and as the only place Guests can get the iconic flame-grilled Whopper® sandwich. The Burger King system operates more than 19,000 locations in more than 120 countries and U.S. territories. Nearly all Burger King® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about the Burger King brand, please visit the official brand website at www.bk.com or the newsroom at news.bk.com, and follow us on Facebook, Instagram, X and TikTok.

‍