Burger King® Launches New Frozen Pink Lemonade Beverage, The Frozen Drink of the 2024 MTV Video Music Awards

 ‍Miami – Aug.29, 2024 – After heating up summer with its recently-launched Fiery menu, Burger King is looking to cool things down with the introduction of its newest beverage – Frozen Pink Lemonade. The deliciously refreshing and sweet, yet tart, frozen beverage will be available nationwide for Guests to enjoy starting Aug. 29. And, since this frozen beverage deserves its moment in the sun at one of the most prominent nights in music, the new Frozen Pink Lemonade will serve as the frozen drink of this year’s MTV Video Music Awards(“VMAs”).

“This marks the fifth year in a row that we’ve partnered with Paramount and MTV, and the first time we’re introducing a product inspired by the VMAs – our new Frozen Pink Lemonade,” said Pat O’Toole, Chief Marketing Officer, Burger King NorthAmerica. “We’re excited to be the frozen drink of the VMAs – a drink that’s just as cool and vibrant as the show itself, and I can’t think of a better venue to showcase our new drink for music and BK fans alike.”

To celebrate this dynamic collaboration, BurgerKing will offer the new Frozen Pink Lemonade beverage complimentary to music fans during two upcoming events:

• “VMAs”Block Party: On Sunday, Sept. 8, sweet and sour-seekers should head to Domino Park in Williamsburg, Brooklyn from 12-5 p.m. ET, for a block party featuring the new Frozen Pink Lemonade beverage. Not only can Guests taste the new drink, but they can adorn themselves in an iridescent Burger King crown and stop by for a Burger King and MTV co-branded giveaway (while supplies last).
• “VMAs”: For those attending the “VMAs” on Wednesday, Sept. 11, the new Frozen Pink Lemonade beverage will be available in New York’s UBS Arena. Guests can look for the Frozen Pink Lemonade Pop-Up for a chance to try the refreshing new beverage before heading into the venue to enjoy the show!

In addition, leading up to the “VMAs,” Royal Perks members can enjoy a free small Frozen Pink Lemonade with the purchase of $1 or more in the BK app from Aug. 29 – Sept. 11.

Burger King and MTV have also teamed up to create a captivating 75-second short film inspired by the refreshing and invigorating qualities of the new drink that make it a perfect complement to the high-energy atmosphere of the “VMAs.” Produced by Paramount Brand Studio and featuring multi-platinum Grammy award-winning Dancehall superstar, Sean Paul, and the world renowned artists, Les Twins, the short film will premiere during the live broadcast of the “VMAs” on Wednesday, Sept. 11.

“We are always looking to drive cultural moments in the VMAs for our partners by creating seamless extensions to this tentpole experience,” said Dario Spina, Chief Marketing Officer, Paramount Brand Studio. “Burger King has been an incredible, long-standing partner in achieving that goal year after year and we can’t wait for fans to experience all we have in store during one of music’s biggest nights.”

To find your nearest Burger King restaurant or learn more about the FrozenPink Lemonade beverage, please visit www.bk.com.

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ABOUT BURGER KING^®

Founded in 1954, the Burger King® brand isa global quick service hamburger chain known for food quality and value and as the only place guests can get the iconic flame-grilled Whopper® sandwich. TheBurger King system operates more than 19,000 locations in more than 120countries and U.S. territories. Nearly all Burger King® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about the Burger King brand, please visit the official brand website at www.bk.com or the newsroom at news.bk.com, and follow us on Facebook,  Instagram and TikTok.

About SHOWTIME/MTV Entertainment Studios& Paramount Media Networks

SHOWTIME/MTV Entertainment Studios & Paramount Media Networks is a global network of media assets that reaches over one billion people in more than 180 countries featuring some of the most iconic brands in entertainment including SHOWTIME, MTV, Comedy Central and Paramount Network among others – and, its Studios arm which produces 120+ series annually, including some of today’s biggest hits such as Yellowstone,Yellowjackets, Emily in Paris, 1883, 1923, George & Tammy, South Park,Tulsa King, RuPaul’s Drag Race, The Challenge and Jersey Shore, to name a few.

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