BURGER KING® GIVES LOYALTY MEMBERS THE CHANCE TO TURN CROWNS INTO CASH WITH NEW “WHOLE LOT-O CROWNS” GAME
Miami– July 10, 2023 – For the first time ever, Burger King is letting members of its loyalty program, Royal Perks, “cash in” their crowns (i.e., points). Starting today,Royal Perks members can use their crowns each day to enter the “Whole Lot-O Crowns” giveaway for the chance to win a daily prize of $3,000 USD, now through Sept. 1.
How the “Whole Lot-O Crowns” giveaway works:
· RoyalPerks members that have made a purchase* within the last seven days can exchange 50 crowns in the BK app for one entry (maximum three entries per day).
· For each day members participate, they will receive one badge representing one of the nine iconic Whopper ingredients. Members who collect all nine badges will receive 750 crowns, which is equivalent to a free Whopper sandwich.
“Since launching Royal Perks in Sept. 2021, we have been focused on providing a best-in-class digital experience with unique benefits our members can’t find anywhere else.” said Thibault Roux, Chief Digital Officer, Burger King NorthAmerica. “We’re continuing to explore ways we can reward our most loyal fans with benefits that extend beyond food, and are excited to showRoyal Perks members that they rule with the opportunity to turn their crowns into cash.”
While “Whole Lot-O Crowns” is the first time Burger King has allowed loyalty members the chance to trade in their crowns for cash, the program has unlocked exclusive offers and rewards ever since its launch. This includes early access to menu items, the free fries every week program that was recently extended, limited-edition swag, promotions tied to holidays and seasonal moments and more.
To learn more about Whole Lot-O Crowns and to join Royal Perks, visit www.bk.com/wholelotocrowns or download the BK app for iOS and Android.
* OFFICIAL RULES AND RESTRICTIONS
NO PURCHASE NECESSARY. Open to Burger KingRoyal Perks members who are legal residents of the 50 U.S. (D.C.), except AK& HI, 18 + (19+ AL/NE). Ends 8/20/23. See Official Rules for entry requirements, how to enter without purchase, odds and prize details atbk.com/wholelotocrowns. Void where prohibited.
ABOUT BURGER KING®
Founded in 1954, the Burger King® brand is a global quick service hamburger chain known for food quality and value and as the only place guests can get the iconic flame-grilledWhopper® sandwich. The Burger King system operates more than 18,700locations in more than 100 countries and U.S. territories. Almost 100 percent of Burger King restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about the Burger King brand, please visit the official brand website at www.bk.com or the newsroom at news.bk.com, and follow us on Facebook, Twitter, Instagram and TikTok.