Burger King Profile: Henry Chang

Henry Chang, Senior Director of Marketing Science for Burger King US & Canada, has significantly enhanced the brand’s internal operations by streamlining multiple analytics-based processes and systems with his team. Henry’s journey with Burger King began nearly a decade ago when he joined the company as an intern while still in college. Following his internship, he knew we wanted to return to BK after experiencing the strong culture of ownership, fast pace, and involvement of executives in helping to shape and grow your career. So, upon graduating, he returned full-time as part of the leadership development program (LDP), where he spent 10 weeks in restaurant, immersing himself in the operations of Burger King before transitioning to various analytics-focused roles.  

Over the course of his career at Burger King, Henry has built expertise across multiple areas including national performance analytics, pricing, Guest intelligence, category management, and his current focus in marketing science. Curiosity is a driving factor of Henry’s success, and when asked what advice he’d give to someone starting out in his field he said, “curiosity is so important – the thing I’ve noticed is that early on, you can do exactly what’s asked of you or what you're told, but those who grow tend to go a bit deeper than the initial ask, problem solve and learn to figure out what you want to do with your career.”  

A key part of Henry’s role is leading a team of thirty-one, and with such a large team, he makes sure to put time aside with his team to do tactical coaching, brainstorming, and workshopping individual projects. He values one-on-one interactions with each member of his team finding fulfillment in guiding them to discover new interests, aligning opportunities with their strengths, and witnessing their growth. “People make me most passionate about my job. My team and how we work with others.”  

Henry’s leadership and dedication have already made a lasting impact on the Burger King brand, and his continued commitment to empowering his team and streamlining processes will ensure the success of his team and BK moving forward.